Archive for the ‘Media Coaching’ Category

For those who – possibly reluctantly – have to write or speak as part of their work, in Autumn and Winter 2011, Lonely Furrow Company will offer a rolling Continuing Professional Development programme. These will concentrate on special skills required in communication at work – such as story-telling techniques, interview skills, written communication styles and many more.

Lonely Furrow Company Events 

Current Listings:

(All events will take place at The Conservatory, 28 Park West, Heswall, Wirral CH60 9JF unless otherwise stated.)

October 26th 2011 (1pm – 3.30pm) Written Communication Styles  A CPD/Media Coaching workshop (£25)

November 23rd 2011 (1pm – 3.30pm) Body Language – showing not telling  A CPD/Media Coaching workshop (£25)

November 30th 2011 (1pm – 3.30pm) Organisational Story-telling Techniques A CPD workshop (£25)

December 7th 2011 (1pm – 3.30pm) Written Business Commmunications – emails, letters, press releases, articles. A CPD/Media Coaching Workshop (£25)

January 18th 2012 (1pm-3.30pm) Interview Skills A CPD/media coaching workshop. (£25)

Just contact me if you have further questions.


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Over the years, it’s become clear to me that audience impacts on ‘the writer’s voice.’ As a journalist, I found this a simple formula. You give the readership (represented by the editor) the information it needs in language it can understand. But in other forms of writing – and communication – this co-relationship exists in varying degrees of subtlety.

Creative writing is influenced by audience even if – as in journaling – the audience consists of one person. This ‘one person’ may be split into two, creating – optimally – the friendship of your ‘self’ with your inner editor.  But in this raw state or even if you refine your materials into poetry, novels, short fiction or plays, you remain the first and most important member of your ‘audience’ (more…)

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Editors want to see a new item involving interesting personalities in an unusual context. You need to decide how your story squares with this. Editors want a sense of ‘revelation’.  And target your audience, exactly, remembering the editor represents the readers!  Your attitude throughout your brief conversation with him or her should be to stay calm, polite, humane and don’t assume your story will be used/accepted. (more…)

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